Apple has launched a bevy of new products this fall, from iPhones to iPads to laptops and more. Some are fantastic upgrades, others are perhaps more questionable, but whatever the merits of any particular new device, there’s one thing that’s indisputable: They’re all more expensive than they used to be.
That’s disappointing for many consumers, who will be either squeezed to pay more for the devices they want or simply priced out altogether. But Apple’s deepening love for the high end might not be good for the future of the company, either.
The iPhone XS Max raised eyebrows when it became clear the top-of-the-line